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SEO

VARAHI handles the technical layer. The rest is content, and content is yours.
Lighthouse SEO

Lighthouse SEO audit — 92

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What the theme handles

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Metadata

The og:image falls back to your favicon when no social share image is set. That is a 32-pixel image scaled to 1200–630, and it looks broken. Set a real social image — see Branding.

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Structured data

Shopify generates the product, article, and organisation JSON-LD. The theme renders semantic HTML — one h1, correctly nested headings, article and nav landmarks — which is what the schema refers to.

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Image SEO

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Performance as an SEO factor

Core Web Vitals are a ranking input. The techniques in Performance — no layout shift, an un-gated LCP element, mobile without motion — are as much an SEO decision as a speed one.

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What you are responsible for

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1. Write a meta description

This is the single most common SEO flag on a Shopify store. If your store has no meta description, the theme outputs nothing, and search engines will write their own — which is usually worse.
Online Store → Preferences → Meta description. Shopify appends it to every page that has no description of its own.

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2. Write real product descriptions

The theme renders your description as-is. The Description override in the Hero Product section is for the homepage; the product’s own description is what appears on the product page and in search results.

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3. Use one H1 per page

The Hero Product’s title is the h1 on the homepage. Product titles are the h1 on product pages. Do not add your own h1 in a rich text block.

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4. Optimise image filenames and alt text

Not IMG_2847.jpg and not “headphones”.

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5. Set a canonical domain

Settings → Domains — mark one domain as canonical. The theme outputs <link rel="canonical"> automatically.

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6. Write meaningful link text

Screen readers and search engines both read link text out of context. “Read our shipping policy” beats “click here”.

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The SEO checklist

VARAHI’s SEO score of 92 out of 100 is limited by exactly two things: a missing store meta description and an empty og:image. Both are fixed in under two minutes.

Performance

Core Web Vitals are a ranking signal.

Accessibility

The other quality bar.